A network of entrepreneurs, executives, and angels.
Advisors to investors, founders, and executives.
Operators who build, and scale companies.
We Work With
We work with corporate boards, executives, general managers, and functional managers.
We work with startup boards, founders, founding teams, and early employees.
We work with angels, venture capitalists, and corporate investors.
For startups, we research their market and create a strategy to achieve their business objectives. We plan how to engage with the market, and establish relationships with market participants.
For investors and acquirers, we review system architectures, development processes, and engineering teams. We review every line of code, identifying security and licensing risks.
For technical founders, we help them build their sales team, with the right culture, practices, and processes. We bring a proven process for working the sales pipeline and writing the sales playbook.
Where We Work
We are in Europe frequently, as we represent clients headquartered in London, Paris, and Berlin. We help these European startups find their US markets.
We work with clients based on the east coast, representing their interests in Silicon Valley. We currently have Blockchain clients in New York and AI clients in Boston.
We are based in the heart of Silicon Valley: Menlo Park, and Palo Alto. We are well established in the ecosystem, with deep connections in the startup community.
John Merrells - CEO, Founder
John has worn all the hats: engineer, manager, leader, founder, mentor, advisor, consultant, and investor. As an engineer, he built simulation games, network clients, enterprise servers, and internet services. His specialty is systems programming, specifically distributed systems programming. He has founded many startups: a games company, a startup accelerator, and a blockchain project. John invests in startups building technologies that effect positive social change, particularly in education and health. He is an expert in the areas of cloud infrastructure, cybersecurity, and artificial intelligence. John reads widely, with a current interest in philosophy, politics, and economics.
The Reflector Network
Paul Kopacki - Advisor, Coach, Investor, Marketing Leader
Paul helps platforms and other developer-oriented companies improve their business and marketing tactics, sometimes acting as part-time CMO; he helps leaders and teams within those companies as a coach and collaborator.
- Employers: Apple, Salesforce, Heroku, Realm, Sencha, Rational
Steven Atneosen - Growth Advisor and Operator, Grand Chasm
Steven is a seasoned mentor, advisor, and corporate development leader. He has extensive experience with enterprise/SaaS technology startups and turnarounds leading strategy, operations, business/corporate development, legal and compliance in automotive (mobility), healthcare, education, hospitality, and gaming.
Walter Roth - Sales Advisor, Inward Sales
Walter is the Founder of Inward Sales, which helps leaders and organizations cultivate moment-to-moment sales awareness and alignment to deliver on the promise: Less selling, more sales. Walter and John have collaborated on several different projects since 2012.
Peter Rowley - Architect
Pete’s Netscape business card title was ‘Caffeine powered code monkey’. He’s a server side programmer, from base metal up, on any platform. Recently Pete worked on a Web Application Vulnerability detection system.
Pete has 22 years of software development experience.
Expertise: Security, Internet Protocols, Software Architecture.
Employers: Octel, Netscape, Centrify, RedHat, Microsoft.
David Boreham - Architect, Boseman Pass
David is an engineer’s engineer, solving systems problems from first principles. He’s an architect of scalable systems, and a pragmatic and practical server side engineer.
David has 30 years of software development and engineering management experience.
Expertise: Internet Protocols, Database Internals, System Performance, Software Architecture, System Architecture
Employers: Inmos, Octel, Netscape.
Founder: Bozeman Pass, Nuevasync.
Clients: Napster, AOL, Opsware, RedHat, Sleepycat, Tello, Scalix, Microsoft, Oracle.
Jason Cline - Client Engineer
Jason’s career has spanned the early days of the pre-iphone mobile web to today’s most advanced web and mobile applications. He has spent equal time slinging code and wrangling teams of engineers to get product delivered on time.
Jason has 15 years of software development and engineering management experience.
Expertise: Client side web development frameworks.
Employers: Vodaphone, Sitepen, Sencha
Clients: Verizon Wireless, Cisco, IBM, Reuters, Google, Facebook
Ashwin Phatak - Server Engineer
Ashwin is a server side application developer. He’s comfortable with any development language. He’s built server systems in Java, Ruby, Python, Scala, and Go.
Ashwin has 15 years of software development experience.
Expertise: Server side web development frameworks.
Employers: Infosys, MangoApps
Clients: Sencha, OpenDNS
Founder: App2, DeepStack
Marcelo Oliveira - Server Engineer
Marcelo can and will do anything to help the team move forward. He writes server code and native client code. He also automates our development, build and release processes.
Marcelo has 12 years of software development experience.
Expertise: Process Automation, DevOps, Build and Release
Employers: Teneros, Palm, HP, Sencha, Kidaptive, Luma Health
Steve Pennebaker - Server Engineer
Steve is a real full stack engineer. He’s worked in depth on web clients, applications, and databases.
Steve has 30+ years of software development experience.
Expertise: Everything, Database Languages.
Employers: Ingres, Oracle, Netscape, Napster, Blue Martini, Citrus Lane.
Thomas Lackey - Server Engineer, Boseman Pass
20 years of software development experience.
Expertise: Server side and client side web development frameworks.
Clients: AOL, RedHat, Scalix, Sencha
David Ngo - Behavior Designer, Behavior Delta
David is an experienced behavior designer helping individuals or teams design interventions that change behavior for themselves and their end users.
David a former member of the Persusive Tech Lab at Stanford University and co-author of How to Do Behavior Design guides with leading behavior scientist, BJ Fogg, PhD.
Having engaged with a myriad of industries from UNICEF, VISA, NBCNews to smaller orgs like Spotify, ThinkCERCA, Noom, David and his team have extensive experience seeing different behavior change patterns and helping teams make a dent in them.
Fun Bonus Fact: David helped John develop a teeth-flossing habit, which he initially believed impossible for himself.
Peter Kaminski - Product Executive
Peter helps product and service companies meld their technology, product development, and business teams and strategies into a cohesive and effective whole. His expertise includes business agility, lean/incremental design and development, collaboration processes and tools, UI/UX and interaction design, cloud infrastructure, and product/market fit.
Peter has 35+ years of experience in software development, Internet architecture, and Silicon Valley entrepreneurship, as founder, advisor, and consultant.
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